So, refresher: Last Monday — on a whim! — I decided to write a book in 24 hours. 24 hours and 15 minutes later, I put it online for sale.
We made 110 sales. That day.
With a blog update, a bit of tweeting, word of mouth, and a single email to you guys: 421 sales, $4,881.
To put that into perspective:
9 hours, 15 minutes — total writing time during the 24 hour challenge period
17 hours — total writing time for the chapter complete edition, shipped Dec 5
36.5 hours — total work time til right now
Thanks to a little bit of time, a lot of discipline and smart techniques, I’ve got a book! And nearly $5,000 in sales. Not too shabby!
Want to learn the same techniques I used to write & ship the first version of an ebook in 24 hours? JFS includes all those techniques and a chapter on how I applied them to just fucking ship Just Fucking Ship. Cuz meta.
Grab your copy today for just $12 — the price goes up on Friday, to $19, with the final version.
I'm not done yet, though… which brings us to the big question:
The version I shipped at 24 hours was not complete. The version I shipped on Dec 5 was chapter complete, but not finished. And I didn't launch with a real, you know, launch. (Which is something I write about in the book itself.)
Because none of that is required in order to launch. Nope. You can do it later. I am.
Now begins the Great Finishing Up. Already had some great feedback from early buyers & early readers. Now it’s time to…
launch again (and again)
Aka now that I’ve successfully shipped the book, it’s time to do the stuff that stops most people from shipping! No coincidence there.
My to-do list looks like this:
finish the appendix on tools
go thru and edit every chapter in order (already done some)
either figure out how to tweak Ulysses’ export styles to be more professional looking in terms of typography, or export to iBooks Author and tweak it by hand
take the logo and design a real cover
draw some fun sketches to include in the book as art, to break up the text
add screenshots where appropriate
edit & package up the screencast I made showing how I used chanson to really rip through the writing
export to Kindle format and put on the Amazon store
There’s a reason nothing on here is critical to the ability of our early bird readers to use the book. The important stuff — the lessons — are already all there. The rest is just nice.
That’s by design.
Tool (as a verb)
Tooling is the stuff around the polish and marketing, the things we use to do that. Alex and I, together, will:
set up tagging and reports for buyers & interested parties in our email marketing tool
set up an email drip campaign, in terms of mechanics (signups, reports)
set up an email drip campaign for after purchase, to encourage buyers to read & use the book, and then to tell us what they thought/how it helped them
rework the landing page to gather emails even if people aren’t ready to buy
figure out how to best work with the Kindle store
export to Kindle format & pay someone to ensure it’s all good
set up something to persuade Kindle buyers to give us their contact info, so we can get the into our ecosystem as leads
Using the above tools, now it’s about the strategy + the content.
Free samples, a webinar, emailing our list (duh, this should be step 1) — packages… a list of blog posts to write, that sort of thing. This is NBD, it’s the stuff we do all the time anyway.
The key is that we’ll be using the sophisticated tooling, the drip campaign etc., to create a rolling launch that’ll be Set It And Forget It. It works great for 30×500 which costs about $2k per head, so it’ll definitely work for a $19 ebook.
Launch again (and again)
I didn’t stress about a big, perfect launch. I didn’t even take the time out to email my list about this challenge because I was too busy writing furiously.
I wrote about this in JFS: It’s great to splash out with a big launch, but far from required.
Without a sophisticated launch sequence — or even an email — I made just under $2k in sales already.
That’s cuz the whole “writing in 24 hours in public” thing is a fantastic event. And events are what move people to pull the trigger and buy stuff.
This launch is not the end, it’s just the beginning.
So it’ll soon be time for me to design another event… the next inflection point that gives people a reason to decide to buy now vs some abstract time in the future.
The easiest reason in the world to create?
An upcoming price increase, as we ship the final version. (Pssst — remember, that prices goes up Friday, by 50%!)
Then we’ll set up a rolling launch with the drip sequence above.
Our new product funnel is the exciting bit
Til this week, the only way to buy into our product universe was to be a high roller. Your choices were: Read the blog for $0 OR attend 30×500 for $1,950+.
Just Fucking Ship! is going to be an awesome first step to turn readers into buyers — who will then execute on my advice, reap the rewards, and decide to buy more.
*Sshshshsh* — that’s the sound of me rubbing my hands together in glee.
JFS is the cheapest thing we’ve ever offered, by a factor of 16 times. The30×500 Bootcamp currently costs 165 times more than JFS.
From $0 to $1,950 is quite a leap to make on your first purchase. I can’t even imagine how much money we’ve passed up because of it. I have zero regrets — we made a lot, too, and 30×500 almost always sold out.
Suffice to say, though, I am very ready to build out the steps between $0 and $1,950.
Right now, we do have a sales funnel (and it works great). But how much better to have a product funnel and get paid at each step.
I’ll keep emailing you about this process.
So you can watch it, live, as it's happening. Watch me launch a product, then finish & build the systems under it.
(Psssst: This email is part of that. I wrote an earlier version of this as a blog post last week, and now I'm emailing you about it. Sure, I "should" have done it all at once, but you know what? It doesn't really matter!)
And… if you want to learn the same techniques I used to write & ship the first version of an ebook in 24 hours? JFS includes all those techniques anda chapter on how I applied them to just fucking ship Just Fucking Ship.
Get your copy today for $12. Price goes up to $19 on Monday.
Get your early bird copy at your early bird price:
Til next time — JFS, my friends!