Fact: Only a tiny percentage of people will buy the first time they’re exposed to a product.
Most sales are made only after repeated exposure to your product and its sales message.
Your content marketing’s job, then, is to: build trust, deliver results, and create that repeated (and persuasive!) exposure.
And the best way to do it is by making your content so great they can’t bear to leave. Offer up hot, delicious content that’s so helpful they can’t have just one. And each time they consume a new piece, slip a little mention of the product in there.
You do it with the Content Vortex.
The Content Vortex is a structure that:
- builds traffic
- turns traffic into readers
- turns readers into buyers
You can build your own Content Vortex - just get on the list below for early access to our newest workshop, launching soon!
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