We’re surrounded by the stories — the mytharc, if you will — of The Big Win. (Also the Big Fail.) “Twitter succeeded because…” “I failed because…”

I’m here to tell you: That’s largely a load of crap.

If you want to know why — and if you want to know how I succeed at so many things people said would never work — you want to watch this video. It’s short (12 minutes) and it’s awesome.

It’s nominally about habits, but it’s really about the stories we tell ourselves, and why they make us fail.

(PS — this is a lesson straight outta the new 30x500. Why am I giving it away for free? Because everybody needs it.)

Did you recognize yourself in this video? Did you spot stories that you hear every day?

If so, you have three things to do right now:

  1. Rush out and buy The Power of Habit. And actually read it. And take notes. Seriously. This book is worth every single penny and every single moment you will spend devouring it.
  2. Drop your email in the box below, because I will be sending out the next video (and other awesome free content) and you really don’t want to miss out.
  3. Try the assignment: dechunk 3 of your every day routines. Then leave your instructions for a day or two, and read them. Try to follow them. See all the stuff you left out. Oops! This is the stuff that habits growth is made out of.

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