Ship in Six

Let’s talk about That Thing.

You know, That Thing you want to work on. That Thing you dream of finishing. That Thing that’s sitting, unfinished (or unstarted) on your desk or your hard drive. Or, uh, a vague dream that exists only in your head.

You keep saying you “need to find the time” to work on That Thing. Well, actually, you know you need to make the time, cuz “finding” is too passive, but…

You haven’t done it yet.

You haven’t made the time. Or That Thing.

Welllll. Are you ready for a little bit of tough love? Cuz I’ve got a pair of facts for you:

  1. Unless you seriously commit, That Thing will never exist

  2. But… unless you give up on it and let it go, That Thing will kick around your headspace forever and sap your energy like a little guilt-and-procrastination vampire (thanks to the Zeigarnik Effect)

What’s the Zeigarnik Effect? Well…

“The Zeigarnik Effect is the tendency to experience intrusive thoughts about an objective that was once pursued and left incomplete.”

In other words: That Thing, undone, will plague you forever.

You’ll just be tootling along in your generally happy daily routine when *ZAP!* you’ll feel a sharp prick of regret and guilt and “I should really do That Thing.”



So you need to either finish That Thing, or let it go.

Are you ready to let That Thing go? To give up on it forever?

To accept that it will never exist, or if it does, it will be because somebody else did it… not you?


Then it’s time to hitch up your Grown-ass Adult Panties (GAP) and get serious.

Now, I’m not one of those “productivity coaches” who will yell at you that you’re inadequate.

You are absolutely up to this challenge.

It’s perfectly normal to struggle with starting a project, staying the course, and finishing. Very little in our modern lives prepares us to work alone for an extended period with a delayed reward.

Repeat: You are normal. Your struggles are normal.

And those struggles are not a personal failing, and they’re not eternal.

It's within your power.

You can learn the skills you need to start, finish, and ship.

And I’m here to help.

I’ve helped hundreds of my students get off their butts, make a plan, execute it and……… ship. I even wrote a book about it.

Design, scope, roadmap, incremental work, finish work, launching… they’re not magic. They’re not personality traits. Everything you need to make That Thing is a skill, and that means that you can learn to do it, no matter what you’ve done (or haven’t done) in the past.

You can do it. For real.

The Ship in Six Challenge will help you do it.

Ship in Six is a free course I've designed to help you get off your butt and ship that side project in six weeks. It's part hand-holding, part kick-in-the-ass, and all win.

Join the Ship in Six Challenge and you’ll receive 14 emails over the next 6 weeks that will guide you to…

  • define your vision
  • cut it down to a manageable size
  • overcome fear and anxiety…
  • in order to start, finish, and ship That Thing

These email lessons are a mixture of rules and tricks from my book, personal stories, and case studies with actionable lessons for you.

Join me in the Ship in Six Challenge

The next Ship in Six Challenge starts on .

Join me, and I’ll help you ship That Thing by .

If you’re sitting there thinking, “But That Thing is so huge, and complex… I can never wrap it up in 6 measly weeks”…

...well, that’s a sign that you really need to join the challenge, because yes, yes you can, if you approach it right.

Six weeks is plenty long enough. Yes, really! Even with other stuff on your plate. Even over the holidays!

And, like I said… I’m here to help.

If you’re ready to make That Thing really happen — really and truly, this time! — click to join the Challenge today!

Scope, chunk, motivate, execute, and finally launch your project!

Join our challenge to get 6 weeks of rules and tricks from our personal playbook, along with personal stories and case studies to help you get that thing you've been wanting to finish, shipped.

When you subscribe, you’ll also get biz advice, design rants, and stories from the trenches once a week (or so). We respect your email privacy.

What You'll Do

  • WEEK 1 — Start at the End, Design Your Destination
  • WEEK 2 — Cut Without Remorse, Break It Into Bites
  • WEEK 3 — How Do You Stay Motivated?, Finish Something Microscopic
  • WEEK 4 — The Myth of the Big Win, Creating the Little Win Habit
  • WEEK 5 — The Life Changing Magic of Shipping 1 & 2
  • WEEK 6 — Myth of the Big Launch, The Fear of Shipping
  • BONUS WEEK 7 — You Shipped! Now what?