I will not make boring art written over and over by John Baldessari

One of the things I keep telling my 30x500 Product Launch Class students is this:

Success is boring.

A Peek into the Success Sausage Factory

Imagine a movie made from my daily biz life over a period of a few weeks…I guarantee you, the time lapse would bore you to tears. Even with popcorn.

All you’d see is me doing what works. Over and over. Because that’s what it takes to create a success:

Design a live class.

Email your list.

Sell seats.

Write a blog post.

Sell seats.

Give the class.

Revise the class.

Email your list.

Sell seats.

Write a blog post.

Sell seats.

And give the class again.

And give the class again.

Take the class and turn it into a self-serve product.

Get people to sign up for the announce list.

Get people to sign up for the announce list.

Get people to sign up for the announce list.

Email your list. Make sales.

Write a blog post. Make sales.

Email your list. Make sales.

Write a blog post. Make sales.

Ship it.

Email them.

Email them.

Rewrite the sales page.

Tweet about it.

Email them.

Email them.

Ask them how they like it.

Make it better.

Email them.

Tweet about it.

This is my life, folks. For serious.

Yawn.

How Do You Get to Carnegie Hall?

Excuse me, how do you get to Carnegie Hall? Practice, practice, practice.

Carnegie Hall Hey! It’s Carnegie Hall! Somebody musta practiced!

So. This boringness?

It’s the fact of life for anyone who strives for awesome – the concert pianist, the public speaker, the teacher, the basketball player, the dancer, the painter, the writer, the chemist, the doctor.

Boring is not boring.

It’s system, it’s practice – it’s a game, always trying to out-do yourself, and money is one of the ways you get to keep score. (A particularly fun way.)

For every improvement you make while practicing, you get to enjoy the thrill of signups, sales, and emails from happy customers.

Boredom’s the Way to Go

Contrast this to the what the Legends of the Startup Founder Heroes tell us: excitement, thrills, near-death misses…straining, and huffing, and puffing, and not sleeping. Big dreams and bigger dramas. Elation and depression.

Waiting & dreaming of the big payoff.

And almost always, eventually, the failure.

No. Thank. You. I’ll take boredom any day.

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