1. How will you come up with a workable product idea?

How do you come up with a fantastic product idea? Better yet - how do you come up with lots of product ideas, so you never get stuck trying to make it work when it’s not working?

Tell me if you’ve ever seen a more systematic approach. And this is just the introductory lesson. The next 3 lessons dig deep into every single step. You never have to be “inspired” again.

Note: This lesson comes late in the class - after you have learned to find your audience, read their minds, build your list, and figure out what they need, want and are ready to buy.

2. How do you create (free) marketing content that will drive list growth and sales?

Ebombs are actionable, educational content marketing — the best way of growing a list full of potential buyers, full stop.

When you ebomb, you don’t just build a list — you build an audience who knows you know how to help them. And that opens wallets.

3. What’s wrong with Lean Startup and Customer Development?

Or — why does 30x500 even exist? (Psst! Because the existing systems suck!)

This isn’t a lesson from 30x500, but it’s the raison d’être. And offers you an overview of the 30x500 approach. Research first!

Plus: A few student case studies to whet your appetite…

And yes, these are pretty old! The students in question have grown and made lots more since. We’ve been too busy working on the class to take time out to gather updated case studies. It’s on our to-do list though!

Perhaps you’ll be our next case study. :)

But here we are:

Yes, these guys are all developers, but that was a coincidence because they’re alumni from a previous version of the class. The new class is tailored to work in any industry where people exchange money for value.

And a couple lil tweet-length comments (note: we did not ask for any of these tweets and none of these folks are paid!):

And note the date on this last one - 2012. Brennan’s ROI is a lot higher than 36x now ;)

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