Newsflash: Lean Startup and Customer Development are inherently broken. If you ask me, the whole process is functionally bankrupt. Why? Let me answer your question with a pair of questions:

  • Why do you create good things… but nobody buys?
  • Worse: Why do you feel the thrill of a great idea, then get stuck before you even finish the damn thing?

In short: Why all the struggle? And why do people worship the struggle?

This lil video I made walks you through the problem, and the solution. It’s only 13 minutes. It could just be the 13 minutes that’ll end the idea-fail cycle for you forever.

Hate video/got a commute? Listen to the lesson on episode 10 of our podcast.

And if you’d like a detailed, step-by-tsep roadmap to help you begin implementing what you just learned, click below:

Year of Hustle Get the FREE Year of Hustle Roadmap!