In December, I live-blogged creating an ebook in 24 hours… and the reaction was amazing. Everyone’s always liked my stories, but this? People really loved it. That’s when I realized that it’s one thing to hear a story after the fact… and another entirely to experience it in media res.

So, the precedent was set! Now Alex and I are doing something crazy: We’re building the new 30x500, and we’re recording things as they happen. Decisions, strategy, disagreements, concerns. Audio, video, screencasts. We’ll be publishing them as podcasts… and, for the first time ever, videos!

In the spirit of bootstrappy, brick-stack-y, Every Version Better goodness… here’s my first “Product Confessional” video. Yes. Recorded in my bedroom in true who-the-fuck-cares fashion. Cuz that’s how I roll.

Hear more insider dirt on our podcast. And stay tuned, because we’ll be publishing more videos like this one. Even behind-the-scenes time lapses of me designing the lessons themselves.

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