If there’s one thing Amy and I hear from our students, both directly and indirectly, it’s “I’m worried I’m going to fuck this up.”
After teaching hundreds of students the 30x500 processes and techniques, there’s only one difference that stands out between the people who succeed and everyone else:
- Action vs. inaction.
- Doing the work vs. making excuses.
- Trying vs. resisting.
Call it what you want, the source of inaction is the same nearly 90% of the time. People are terrified of doing things wrong.
And then there are the people who take what they’ve learned and try. People like Scott Hurff.
By his own measures, Scott’s first product launch was far from perfect. But he still launched.
Scott hoped to earn $5k during launch week. Instead, his imperfect launch crushed his goal by 2x, earning $10k in the first week. Sales have continued to climb since launch, bringing Scott’s first product gross revenue to over $24k total in it’s first 6 months. And then 3 days into his second product launch, sales of his new product had already exceeded the ENTIRE lifetime revenue of his first product.
- First product launch week - $10,000
- Second product launch week - $34,000
- First product total revenue to date - $24,000
- Second product total revenue to date - $40,000
- Grand total product revenue to date - $64,000+
In the audio interview below, Scott tells the story of both of these launches…and how they compare to the things he’d attempted to ship in the past. Scott shares some specific techniques that he’s used to connect with his audience, figure out what to build, grow his audience to the thousands, and make his customers love the things he creates.
Scott and I also talk about what he did differently when he launched his second product by incorporating ebombs & our 30x500 launch sequence techniques. Scott also shared how money isn’t his only motivator. You’ll hear about his more personal goals and ambitions, not to mention certain positive experiences that he didn’t expect.
Hit the orange play button in the top left of the embed below to start the interview, or listen to it directly.
Stacking the Bricks Podcast
EP2 - Scott Hurff's first product launch was "wrong", but $50k later he knows it didn't matter.
Thursday, January 8, 2015
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