Stacking the Bricks Podcast
EP18 - Our Profitable Mess (and how we're cleaning it up)
In this episode…
Last year was dedicated to renovating 30x500, and it's already paying off for our students and for us. Yayyyyy!
But if we're honest...some of the most crucial parts of our business are a mess. A mess that makes money, but messy still:
- Our website isn't optimized to help new readers and listeners - it's kind of a miracle that people can find anything at all
- We barely have a marketing funnel
- And our launch strategy needs to be revamped now that 30x500 Academy is a self-study course.
So for the rest of this year, we're turning our attention to making sure the cobblers children get their shoes, and in this episode you can learn exactly how we're going to do it.
p.s. check out the detailed numbers and specific launch content from the "C+ effort launch" we talk about in this show:
All Stacking The Bricks Episodes
- EP29 - What are you optimizing for?
- EP28 - Double your Conversion Rate with Brennan Dunn
- EP27 - You can ship. But will anybody buy?
- EP26 - Don't wait 18 months
- EP25 - Features, or marketing? (Part 3 of a series)
- EP24 - Teamwork is harder than you think (Part 2 of a series)
- EP23 - "Everything will get easier if..." (Part 1 of a series)
- EP22 - How to make an offer they can't refuse (Outreach Masterclass with Kai Davis)
- EP21 - The most dangerous room in the house
- EP20 - Swift Kick in the Ass (Accountability)
- EP19 - A Swift Kick in the Ass (The Game of Business)
- EP18 - Our Profitable Mess (and how we're cleaning it up)
- EP17 - Kids Incorporated
- EP16 - How do you design products people love?
- EP15 - Why "Lambo Goals" never keep you motivated
- EP14 - What are your New Years Pants?
- EP13 - Justin Weiss's shift from side projects to successful product launches
- EP12 - "I'm shipping ebombs, now what?" - From Pain to Product with Nick Piegari
- EP11 - "I just need someone to hold me accountable."
- EP10 - Why do people worship the struggle of entrepreneurship? And how to avoid it.
- EP9 - How to clear a path for product success
- EP8 - From pain to product Masterclass with Amanda Thomas
- EP7 - Part two of "The Life-changing Magic of Shipping"
- EP6 - "The Life-changing Magic of Shipping"
- EP5 - The evil voicemail effect
- EP4 - Shipping is a skill
- EP3 - We didn't hit our 2014 goals. But...
- EP2 - Scott Hurff's first product launch was "wrong", but $50k later he knows it didn't matter.
- EP1 - How Pat Maddox went from 0 subscribers to over $3k MRR in 10 days