Stacking the Bricks Podcast EP32 - An (Overly) Honest Review of The Tiny MBA with Brendan Hufford
35 min

In this episode…

Over the last few weeks, I've been visiting podcasts all across the internet, talking with entrepreneurs and creative people just like you to talk about some of their  favorites tidbits from my new book, The Tiny MBA. 

In today's episode, I visit with Brendan Hufford from the SEO for the Rest of Us podcast to talk about some of his favorite lessons from The Tiny MBA.

We talk about:

  • Learning and feedback loops
  • Building in public
  • The valuable knowledge that's often locked up behind closed doors

In the full episode (which you can watch on Brendan's youtube channel) we talk more about the backstory and design of the book, so you can go check that out over there if you like. 

But for here on the stacking, the bricks feed, I jumped straight to the part where we start talking about the lessons that Brendan learned from the book and wanted to share.

I hope you enjoy this in depth conversation with Brendan and I. Lets go!


Note: This transcript is automated, and still needs to be cleaned up. Apologies in advance for the hilarious and meaningless mistakes ahead.

Alex Hillman Alex Hillman: What is up brick stackers. We’ll come back to a brand new episode of stacking the bricks as always. I’m your host, Alex Holman. And this is yet another edition of the tiny MBA podcast tour. Over the last few weeks, I’ve been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you.

These folks though, have already had a chance to read a copy of my new book, the tiny MBA. And in each of these conversations, we get a chance to go deeper into their favorite lessons from the book to help you get an even better understanding of how they might be valuable to you. In the last episode, I sat down with Ken and Becca from chariot solutions to talk about their favorite lessons from the book.

So if you haven’t had a chance to check that one out yet, make sure you tune in when you’re done listening here. In this episode, I visited with Brendan Hufford on the SEO for the rest of us show, which you can find on both YouTube and anywhere you get podcasts. Brendan, I talked about how the tiny EA was kind of a surprise for him, but in a good way, why building trust at scale is actually a better way to think about building an audience and how to get over the fear of just putting yourself out there on the internet with that.

I hope you enjoy this in depth conversation that I had with Brendan. Here we go.

Brendan Hufford: It’s the closest thing I’ve found. And I mean, this week complimentary not to be comparative to a book that I read from Paul Jarvis called everything. I know because I was. Reading this recently that there’s a lot of like beginner, like how to content out there, right.

Where you got to give people the step by step. But if you want to write for high level marketers and executive, just give them a framework. They’ll fill in the data details with their own reality. Right. And I noticed that about Paul’s book and this was probably like, Four or five years ago. And it was very like transformative for me.

And I feel the same about tiny MBA, because there’s enough in there to give you like something very concrete, but also enough that it’s not so prescriptive on certain things that you can’t fill in your own details.

Alex Hillman Alex Hillman: Yeah. Well, and the truth is, is like I’ve been teaching. The how to we stuff long enough to know that even when you do prescribe it, people fill it in with their own details anyway.

And so it’s, it’s definitely, you know, the intent is, is it’s written at a different level, very, very much on purpose and it was fun to, you know, get, get your response. It’s similar to some things I’ve read from other yeah. The folks that were in the first few people that read it saying like, you know, I know you said I could read this in 30 minutes and, but I felt like I wanted to sit with each page for at least a couple of minutes and be like, what is that?

What does that mean for me though? In a good way? Like it’s, it’s sort of it’s, it’s almost the other comparison that one of the first people who read it says this reminded them of Brian Eno’s oblique strategies deck, which wasn’t a book, but it was a bunch of prompts that are meant to make your brain go hang on a second.

In, in a constructive, positive way.

Brendan Hufford: A very important question. We’re going to start out with this question one. What is this typeface and why do I love it so much?

Alex Hillman Alex Hillman: Which one is that?

Brendan Hufford: The one that you use in like the arts and on the cover. And I’m just like, I love it. Like, I, I want to get tattoos of this

Alex Hillman Alex Hillman: credit goes to the designer of the book, Hannah Litvin.

She’s extraordinary. And the. I’m pulling up the file here.

Brendan Hufford: We’ve got to get out some files here. Sorry. I made you take into it while you’re looking that up. I’ll also say on the cover, this will definitely get people to at least check out the cover. There’s like it says the tiny MBA, but that is a sticker that reminds me of.

Just it’s so much nostalgia and like childhood for me of going to ironically as you’re from Philadelphia, but I’m from upstate New York and we had a store there, chain of stores called Philadelphia sales. And I feel like every store there, all those sorts of use that exact same sticker. As soon as I. Saw it, I was just like, Oh, that’s so wonderful.

Alex Hillman Alex Hillman: Cool. So I’ll get back to the font V. This story. When I reached out, when Hannah first asked it, especially on the cover, which we designed before we did some of the topography artwork inside, she said, what do you want in terms of inspiration for the book? And I said, you know, part of me wants. To compare it to the classics, how to friends and influence people.

And it was at seven habits of highly effective people, right? Covey, Stephen Covey’s speed of trust. Like, yeah. They all have an aesthetic to them that is extremely type driven and, and definitely have like a different time period at the same time, I kind of wanted to parody them. So I was like, I want it, but I don’t.

So I don’t know if that’s useful to you at all. And somehow she nailed this kind of retro. But play like almost a parody, but still like really, really kind of seductive. So the typography, the, the cover font, tiny MBA is a font called seventies. And the other one that you love is called Mamba. And I in the, we’re going to have to add to the website, like a little production Califone that includes those because multiple people have been like, what are these fonts?

They’re fans. It’s so good.

Brendan Hufford: It’s so funny. I have my 22 immutable laws of marketing. Literally has the pricing sticker on it, that some I bought it used off Amazon. Cause this is like the 19 whatever version of it. But when it first came out, but it has like a price sticker that somebody scribbled out and I just loved it.

And I love that too. It also made me like, look really close and like read what it actually says on there, which it’s just it’s, it’s the chef’s kiss of the toilet. And I love it. I also want to give you kudos. You told us story it towards the beginning. About sitting in a principles of macro economics class that I have also, we weren’t in the same class, but we were in the same class and it made me laugh so hard that I was like making dolphin sound.

I was like, I couldn’t even do you know if you’ve been there, you’ve been there. And you’re like, I feed $96 for this book on macro economics. In this class is awful. When am I ever gonna use this? And then it’s like, that is what you mentioned about like the antithesis kind of thing of like, this is not right.

Alex Hillman Alex Hillman: Yeah. Well, and specifically in that story that like, I, I mean, I took that class and things like that class caused me to drop out of school and perhaps for at least a moment, think maybe business isn’t for me. And I think that’s another thing, a lot of, a lot of folks, I’ve so many friends who were like, I.

I would hate running my own business. I don’t know. Like, I mean maybe yeah, but based on what, and the, the things that they are often based on are these sort of sometimes out of date, but always kind of tropey and. And weird and not quite really attuned to the reality. There’s lots of things about running a business that are hard, but the things that freak people out, I think are just not the things that are going to ruin your day most, most of the time.

So, so, and it’s like for as miserable I was, as I was in those classes, having that experience definitely pushed me in the direction of, I think I understand what my priorities are now. And like, it’s important to understand these concepts, but. Like 10 weeks of class about it. I got, I don’t know about that.

Brendan Hufford: Yeah. Tell me, I wanted to also just pull this thread a little bit more and come back to the whole, like beginning of content, advanced content kind of thing. Because I think when people, I wasn’t prepared for what I read in the book, like I thought it was a, I thought it was going to be very standard. I have an expectation of when people say I’ve written a book, what it is going to be, and this was very different.

This was very. Again, like I mentioned Paul Jarvis, and it’s very like what I meant, you know, when you read in books by Seth Goden and you’re like, I thought I knew what a book was and this is not that. And I mean that as a compliment, because like, you know, tell me why. Like, I feel like it’s very, this is from watching.

I’ve probably watched inception. 50 plus times, but I’m very fascinated with the idea kind of like I mentioned earlier of what they give them the dream, and then they fill it with their own subconscious, this like the book when people see it for the first time and they see the pages or they read the review that I’m writing and everything.

See some of it, it’s not like long winded. There’s not like a star five star, you know, the business book tropes of like, we got to tell you five stories about every single point. So you can remember it. Like there’s none of that. It’s very short. It’s very punchy. And I love that. Tell me, like, why did you decide to make it like this?

Alex Hillman Alex Hillman: So here’s the fun part is that I didn’t decide to make a book that way. This book, the core of this book started on Twitter. I saw a tweet from that a few people had shared Patrick McKenzie, patio, 11 shared it. My friend saw up in Toronto, shared it, and the suite was basically a challenge that said, post a tweet like this, that offers one opinion or perspective or piece of advice per like in a field that you.

No, or have experienced it. And I remember that as an idea generation tool where you, you have, there’s not a narrative to it. It’s just, you’ve got to generate a hundred of a thing. And I was like, Oh, that’s it. Well, it wasn’t even a hundred of a thing. I set the 100 cap. It was however many likes you get.

And I was like, I’ll do one per like up to a hundred. And I did this on Christmas Eve of 2019. And it started on Christmas Eve and it took about two and a half days of set of sessions of sitting down to like, Do a few things, and there’s a couple of things at play. One was Twitter itself and having the character limit forced me to take an idea and say, what is the clearest expression of that idea in 280 characters or less?

Right. And that’s kind of the magic of Twitter at its core used to be 140 characters. Now I get a little more. Room to play. The other thing that was kind of interesting was I sat down, I wrote the first 10 and I was like, all right, I got to come up with a framework. And so I started thinking in vague themes.

And so as you read through it, they’re the kind of stuff kind of shows up in these clusters. They aren’t perfectly strung together. Although the order they’re in the book is the order that I wrote them. They have not been reordered at all. And I think that’s also. We talked about reordering them and maybe breaking them into section.

I was like, no, they came out of my head in a certain order. And I feel like there’s something about that. I don’t know what it is, but I feel like that adding too much structure to them will actually take away from some of the way that they. Get perceived. So, you know, I’d write 10 or I’d set out to write 10 points on, you know, setting prices for instance, or on the challenges of business partnerships.

And I would get to one and I was like, okay, there’s my point. I think if we get to number two, number three, and I’m like, three’s kind of big. I got to break that into two or three more and that’s just kinda how it evolved. So I wrote that. And got a hot, a really positive response to it. A bunch of people saying I’ve recently read business books that were less valuable than this thread.

And I was like, interesting. And then six weeks later, tweets were still getting retweeted, shared, commented, not, I was like, I’ve never shared anything that had that kind of staying power. Wonder what it would look like if I turned this into. A book and then had a few people say like, shut up, take my money.

Uh, you know, the, the, the quintessential thing you love to hear. And I was like, all right, I’m going to, I’m going to think a little bit about that. And then that was when I made the decision, I was like, alright, if I’m going to do it, I kind of want to do it right. We’ve never done a physical product. Amy we’ve published other books, other small books, the book that she wrote in a very short period of time, just fucking ship is, has been very successful in its own.

Right. And we intend to do a second edition. But we have never gone through the process of actually doing the book design production, figuring out all the pieces of it. So I was like, if I’m going to do it, I’m going to, at that time, I’m going to, I’m going to base it on those, those courses or tweets.

Brendan Hufford: I want to talk about order really quickly.

The first page says most people pay way too much attention to things that do not matter to their customers. Things like press awards, drama, and hype, try auditing who and what you’re paying attention to. Then cut two big things that you’ve let distract in the past. Why was that the first thing that came to your head?

Alex Hillman Alex Hillman: That’s a really good question. I, I’m not sure. I don’t know. Cause I don’t remember exactly what was going on in my head, but what I will say is I think it’s one of the most prescriptive. Things in the book. And if I think back on the moment, you know, I was given this challenge of write a hundred, very small things.

And because of the business that we run in, the work that I do, it made sense for me, the jump into like, what’s a piece of advice I give all the time or a piece of advice that I think a bunch of people need to hear. And I started there, but I also think I kind of realized pretty quickly, like if it’s all that this is gonna be.

Be really hard, so it doesn’t need to all be the lesson. So I think, you know, that book marks the. Where my brain went to when the challenge was issued, but also the moment that I departed from the challenge and saying, in order for the, in order for me to write a hundred of these, this isn’t going to be a series of how to

Brendan Hufford: you reference Cal Newport, which is a book that I’ve only listened to recently, because I thought that I, I thought I got it from the title.

Right. I was like, Oh, be so good. They can’t ignore you. I get it. I don’t need to read this. I thought it was another business book, right? Where you get it at the title and you don’t need to read it. And then I started listening to the book on audible and I’m like, Oh, this is what I needed 10 years ago.

Talk to me about that. I ruined my passion for Brazilian jujitsu that way by building a business out of it and ruin her out a lot of relationships. And now I’m a big proponent of this, like, get, just get super good at it. Yeah. Tell me more about that.

Alex Hillman Alex Hillman: Well, I think there’s two parts to it. One I want to sort of.

Touch on something you just said, which is how easy it is, is to ruin a thing that you love. Bye. Whether by treating it as a business or just trying to extract something from it. I think the, the reason that business ruins passionate is, is also, it’s not necessarily the fault of business, but it’s the fault of the broken mindset that people have about business that the book really talks about, which is extraction.

Is the default, the default mindset and businesses. How do I extract value from things rather than do I create value for things? And when you extract value as your primary mode of doing things, you are also going into something, something with a scarce, a scarcity mindset, that there is only so much of it that there can be.

And so when we talk about the things that we are passionate about, I think. If we have, whether it’s trying to turn them into a business or, or just, and I’m into something more than they really are or need to be, it is very easy to run the risk of extracting the very thing that made you love it. Yeah. In the first place.

Versus if I think about where passion actually comes from there’s, there’s no universal answer for that. Or that’s kind of implied, but there are a few consistent tools and paths that I think maybe most people are wired for, especially creative people are wired for and learning and improving as well.

The big one, another book that is referenced is badass by Kathy Sierra. And I think Kathy’s work. That predates bad-ass such a good book is really all about the, the underlying psychology of the user being. On a path of improvement. And when we feel bad about ourselves and our work, it’s usually because something, the thing is they’re preventing the feedback loop of believing that we are or improving, right.

Whether that is, yeah, no, not getting fast. Good enough, fast enough. And therefore not being able to see the improvement or in a work environment, having a boss that doesn’t tell you that you’re, you did a good job or you’re getting better at it. That kind of feedback loop can undermine the intrinsic. You know, a feedback loop that you have like, well, maybe I’m not getting good at it.

And I think those kinds of things are, are unfortunately really kind of wired into a lot of the work economics. And I think the antidote is learning to find. Passion in getting better at something which requires, and this is the hardest part, especially for people that are maybe later in their career or are already quite good at something is how hard it is to go back with a full beginner’s mindset.

And if it’s been a long time, since you’ve been an actual beginner, not like learning an adjacent thing, you know, once you’re good at. You know, programming one programming language, you can kind of jump to another programming language because you, the fundamentals. When do you want understand one kind of writing or designer photography?

Like there’s some, there’s always some. Transferable something, but to go from one skill set to now learn how to be, I want to learn how to juggle, right? Yeah. I have no transferable skills. The juggling juggling can really screw with your head because you’ve been, it’s been so long since you were bad at something that you internalize I’m bad at this too.

I’m bad. And that I think that’s like cology really breaks people’s work when in fact the opportunity, like I’m bad at that. That’s an opportunity to get good at it. That’s where a passion can be generated. And that PA that kind of passion, the generative passion, I think, is the infinite fuel that people see creative people who continue to pursue actually running on.

Brendan Hufford: Yeah, a few points in the poke, you kind of transition kind of back and forth between like getting really good at things and then how to move past. Like I’m good at things. So now I’m exchanging time for money and how to position that there is some like really tactical pieces in there. Uh, not tactical pieces.

What I found the, every single page of the book for the most part is what I would call the bridge where I know I’m here. And I know I want to get here, but I don’t know that path and it’s not prescriptive enough to be like, here’s a script you need to use in your positioning statement. Like none of that sort of thing.

But instead being like, here’s like a couple of the, the issues that people have when positioning their time as being a value, you know, we talked about, or you talked about like, What time are you saving them? And what are their priority? One thing I really want to touch on is you talked about earning trust, trust at scale.

And I think that alignment really well to the point around Kathy Sierra of like making your users awesome. Instead of just making your product awesome or being awesome yourself. I know that I’m trying to build and grow SEO for the rest of us and all of the brands in the digital marketing space that really frustrate me are ones where they can take their only success story is how good they are.

Right. Okay. Teaching digital marketing on their digital marketing blog. So as soon as possible, I was like, I need success stories. I need customers. I need clients and not to testimonials, but like full case studies. Right. I won, I won. 10% of the marketing to be like, how good I am at this and 90% to be at about other people.

And I think that helps scale a little bit, but I would love to hear you talk more about like earning that trust at scale.

Alex Hillman Alex Hillman: Yeah. The, the, the main thing that comes to mind is how, and I think the, I think the inspiration for that particular. Unit of the book was how flipped out people get when they think about audience building and marketing.

And there is a, I think a lot of there’s a lot of. Things that contribute to that. And you know, some people are drawn to it and therefore those, you know, they maybe have inherent advantages of being an extrovert or a really talented communicator or whatever it might be. And because not everyone has those things.

Some people think that they can’t or, or, or won’t be good at. Reaching people because they don’t have those built in abilities. And while those built in abilities can be advantages, they can also be disadvantages depending on yeah. The audience you’re trying to connect with. But in all cases, they’re not really the point.

They’re just tools or expressions. The point that I try and get you well to break it down. And maybe it’s even more appealing back. One more layer is, you know, a big part of my business is relationships and community building. Okay. Almost 15 years with Indy hall and even the way we’ve run stacking, the bricks has been a very human relationship driven business give, even though we’ve, we’ve grown into a reasonable scale.

And the thing that I think folks look at, I think like indie hall, for instance, and they go, what an amazing experience and awesome community, how do I build a community like that? But they’re seeing the end product, the end result. They’re not seeing that the majority of the work at the beginning and even still now, today is one-on-one.

It’s it’s it’s individual. And the hard part about making the individual thing work is when you start reaching scale. So that’s where, where that, that point came in. And so when I look at audience building and I look at the mechanisms that people, I said, what are you going to do to build an audience?

Well, I’m going to start a blog and I’m going to start an email list. I’m going to sign up for Twitter. Like those are, those are the tactics and the tools, which is great, but like, okay, cool. What are you going to do with them? Well, I’m going to write articles and then about what? And as soon as you ask the about what question you’re dead.

Right, because you’re putting the, the focus on what you’re going to write about, not who you’re going to write for and why you’re going to write for them. And it seems really, really subtle, but it’s the thing that I think flips people out the most when they’re thinking about audience building well, who out there needs to hear what I need to hear.

Right. What hasn’t already been said. And I said, well, why does that matter? And the only reason it matters, just because you’ve got a, sort of a messed up mindset around what an audience actually is. It is, it’s not people that want, that need to hear a thing it’s that they want to hear it from you. Because you’ve earned their trust through those one on one interactions or my favorite technique and the simplest, the one that everyone has the ability to do is help.

I think people in public, coming on a podcast is probably not the place you’re going, but it’s a good, it’s something you can do going into forums and being active. It wasn’t in the comments and not just there to drop a link, your article or product every time, but to be a member of that. Online community, that’s there to contribute and show up and ask your own questions from time to time and be like, Hey, anybody know anything about this?

Like you have to be okay, a member of a community before you can be a leader in a community. And I think that that translates to the, you need to connect one-on-one with your audience. And there are absolutely ways to scale that. And, and towards the ends of once you’ve built that initial relationship, it gets a lot easier to write a thing.

Or Purdue or publish a thing and have them feel like it’s coming directly from you to them because you’re, it’s entirely built on that foundation of trust.

Brendan Hufford: Yeah, it was very freeing for me when I read some of a Joseph Campbell and hero’s journey. And I realized all the most popular movies from Avengers all the way back through star Wars and Indiana Jones, every movie that I’ve really ever loved has been the exact same script.

And I didn’t realize it. And then all of a sudden when I realized that and I’m like, Oh, okay. Inception. Lord of the rings. Like it’s all the same script. Then all of a sudden I felt very free, like being like, you know, what, if none of those things happen? Cause they like somebody already did it. You know, Joseph Campbell wrote a book about it and like, whatever it was like the sixties or something.

So we can’t make movies based on this. Like we wouldn’t have all those great treasures. So yeah. I totally agree. I want to touch on one more point as we kind of wrap up here towards the end of the book. You said if done well, teaching and marketing can be nearly indistinguishable from each other. And you also talked about if you’re new to something building public, I would love to hear more if somebody is watching this or listening to this and they’re like, Hey, I’m just getting started.

How do I teach? How do I build in public? Talk to me like for you or for anybody else? Like, what do you think that looks like?

Alex Hillman Alex Hillman: Yeah. Well, I think there’s, there’s sort of two components. There’s. Outside of you and inside of you, we’ll start outside of you. Cause I think that’s the important place to start is, you know, where are your peers?

Where are the people like you? This is probably the hardest. Part to do because for, for two reasons, one is the internet is really big and it’s not always super obvious where to look. I have an article. If you search Alex Hellman, can’t find audience. I think you’ll find this sort of a guide to some things you can type into Google and find articles, forums.

He’s like, how do you find people that are doing the thing that you’re doing? Where are they may be? Right. You know, the, the internet is so big and we don’t know what we don’t know. So if we can’t imagine. A place that we’ve never been. We’ll never find the places that we have yet to go the, finding those folks and changing the approach from walking into a room and trying to impress people to trying to be yourself first and foremost, that’s all you can be and not be a, be a liar, be yourself.

And that includes sharing. What you’re working on that day, what you learned that day, where you learned it from, right. So I think a lot of folks, especially beginners are like, I don’t know, I don’t have anything again, new to say or who the hell am I? Why would anybody listen to me? One of the easiest ways to get started is to share your favorite sources.

Be the person who’s always got an awesome article or podcast or recommend, right? And that’s not a place where you want to live forever, but it is absolutely a valuable place to start where you can be seen as somebody who goes out and does the research finds really valuable. Insights and, and resources and assets.

And then like the amount of trust that you pick up along the way of being a good curator is definitely a valuable tool. Again, I think the most common mistake there is people get stuck being the curator. So that’s where the inside you part comes. And I think the practice to cultivate there is to start looking for patterns and seeing what are the common patterns across the things that you are learning and doing that either light you up.

Light up other people and. I mean, if I think about it as, as remix or jazz music, like how can you fuse together two ideas to create your own original or even semi original expression? I mean, people are really quick to discount. What they’re saying is too similar, you know, it’s not novel. Therefore I shouldn’t say it is.

That’s your point about, you know, every freaking movie ever where the vast majority of them, I would say V V. Practice of sales with the sizing stuff together and coming up with your way of saying it, that includes your own stories, your own expression, your own experience. If you read something and don’t get it or disagree, That counts too.

You don’t have to go on the internet and be a jerk about it. No, but you can say I read this and it’s a little different from the way I experienced it. So I want to talk about the way I experienced it. So everything as something to riff on. I think that’s a really good way to approach it, these public spaces.

And like I said, in the book itself was, I mean, very few of the things that I wrote in here, I have never written before, but each of them was a new expression based on things I even, I had written in the past. So I think you mean the metal lesson here is give yourself the challenge to say. Say a thing, even if you don’t think it’s original.

The last thing that I’ll say on this point reference, I don’t remember if it’s actually referenced in the book or not is an article by Derek Sivers. Called obvious to you. Amazing to others. is Eric. He’s very good at making shareable domains. Oh, I love it. And the article kind of explains itself as like, there are so many things that don’t get shared because people assume that.

Everyone else already knows this. And if they say it that they’re going to look like a dummy. The flip side of that is I was in a really interesting like leadership brainstorming session last week with a bunch of folks from across the Philadelphia region. And we were talking about ways that we, as a community can come together to, you know, to help reverse a lot of the inequities in the world right now, when it comes to access.

And that group that I was in was, uh, Focused on how do we help people, particularly the minority and underrepresented populations in our region have better access to mentorship and professional development. And one of the topics that came up with somebody who’s like, you know, I got into consulting and I, you know, I was in a meeting and yeah, set a thing.

I did a thing. And then after the meeting, somebody pulled me aside like, Hey, you can’t do that. You just gave away like $15,000 worth of work in that meeting. And he was like, well, how am I supposed to know that who’s going to teach me that? So all these unspoken, like things, you know, you don’t even, maybe even know where you picked it come up.

Or if you do know where you pick them up, the odds of everyone who needs to know them or have, or read them or understand them, or have them resonate with them simply because you have a lived experience that’s different from everyone else. Or many of the other people who’ve already said it don’t discount your lived experience.

Being the expression of the thing that has been said a thousand times being the. The expression that needs to be said in order to get in the head of somebody who desperately needs it, because they’re quick to ignore everyone else who doesn’t look like them. Think like them have their lived experience, things like that.

So, yeah, there’s so much that one of my favorite ways to like, kind of. Play inception in people’s brains is if you are hesitating to share something that you know, that could help somebody else, because you’re afraid of what someone else is going to say, try turning it around and realizing how selfish it is to not share that thing with that person who could benefit from it today, tomorrow the next week, next month, whatever it is, realize that by not sharing it, but by trying to preserve your own fear of something that might happen.

But also probably won’t you are denying an unknowable number of people, an opportunity to learn that thing in the moment that they need it, learn it. So don’t be selfish and put yourself there. I just wrote a new article on stuck in the bricks. It’s a stock in the about that specific thing is like putting yourself.

I thought there for whatever, whatever your mental hangup is, this article will kind of break you of whatever you’re doing. You think you’re not doing it for, I hope a bunch of people have said it was really helpful. So maybe that’s a good note to wrap that photo up on.

Brendan Hufford: Yeah, of course. And at the very least buy tiny MBA and tweet start tweeting about it.

Read a couple of things, share your reactions, share your experiences. I feel very strongly that there’s so much of this book. There were so many things and I want to give people permission as they’re reading the book. If you read something and you’re like, I’m not ready for this yet. Like that’s okay. I’m not, there’s a couple of things where I’m like, Oh my God, this is I’m in the thick of it.

Right. And there’s a couple of things that I’m like, I’ve been through that. That was a mess. We’ve already talked about those today. And there’s a couple of things where I’m like, that’s going to happen in the future. I don’t want to forget this. So I think that this book is one of the things I love about it is it is a, it can be a fast read.

Right. And what I mean by that is you can read it once a year without feeling like you have to put, you know, you’re not reading the Bible in a year. Right. Like I can just say like, all right, every so often, like every year I’m gonna read tiny MBA because I know there’s going to be something in there.

That’s timeless and base. That’s going to apply to me wherever I’m at, whether I’m managing people or building my business, or, you know, I don’t have any partners yet, but I know that when I, at some point, if I ever worked with a partner, like I need to review. Right. So I love that about the book. I appreciate you being generous enough to not call it quits with the tweets and be like, yeah, I put it out there and got a bunch of retweets.

Probably helped a bunch of people. I did my thing. Keep it going, putting it into this format was very likely a. Immense amount of work. So I’m very grateful for that. Thanks for taking the time to talk about it. If people want to pick it up at the time we were talking right now, you know, that might not be possible, but when I publish this, it will be so where can people go to get it?

Alex Hillman Alex Hillman: Yeah. The website is and that’ll give you the ability to buy a physical copy. Physical copy comes with digital copy as well. So you’ll be able to load that on. Whatever you want to read it on your tablet or whatnot. If you just want a digital version, you can also buy that from, or if you want to buy direct from the Kindle store on Amazon, you know, the direct delivery model we were doing Kindle on Amazon as

Brendan Hufford: well.

I love that I’ve just started using read wise. Have you ever heard of read wise? Thanks for Kindle highlights and just emails you, your highlights, everyone. There’s a lot of things. It can be like an Evernote and all this other stuff, but I saw, uh, Dave Gearhart uses it a lot in a couple other people and I was just like, Oh, that’s cool.

Like, I would love to see what I highlight and did. Four years ago that it decided to surface, you know, and like learn those lessons again and routine things. And it’s like five bucks a month or something. And it’s cool, but I would encourage people, you know, obviously by you, you can see if you’re watching the video shelves of books here.

I love actual paper books, but getting the Kindle

Alex Hillman Alex Hillman: as well. I’m, I’m proud of, and as we talked about the, you know, the design, but it’s also, I mean, you can kind of see it in my hand. It’s a small book. Like it’s. It’s short in length, but it’s also like the physicality of it. I don’t know. I I’m sure other people who have published books have had the exact same experience.

I’m about to describe, I have created a lot of things on the internet. I have never held in my hand, a book that I wrote and it feels right. Really cool. The book like the physicality of this book feels. Awesome. So as a, as a artifact, a thing to hold in your hand to put on your shelf, share with others, I’m really proud of what we came up with.


If you enjoy that episode and I hope you did, I’ve got a couple of quick things before you go. The first of course is making sure that you have your very own copy of the tiny MBA. If you haven’t ordered, I love it. If you did, you can grab a paperback ebook or Kindle version. Find the links to all of [email protected]

I also hope you’re subscribed to this show. We’re going to be releasing more episodes like this with other creators and entrepreneurs, just like you and me talking to them about their favorite lessons in the tiny MBA learning what’s going on in their world and sharing more with you. So you can search for stacking the bricks, wherever you get podcasts.

Make sure you’re subscribed. One last thing, check out the stack in the bricks website, we’ve got a great newsletter with new articles coming out every week or two. Following a lot of the same topics and themes that we talk about right here on the show. You can do that by going to stacking the

I hope you have a great rest of your day and don’t forget to keep on stacking those Brexit.

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