Stacking the Bricks Podcast EP8 - From pain to product Masterclass with Amanda Thomas
Monday, February 23, 2015
57 min

In this episode…

Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass.

In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first product.

We talk about:

  • Choosing and narrowing an audience (including some critically counterintuitive lessons)
  • How to spot evidence of a market (where's the proof that lots of people have the same itch you're trying to scratch)
  • Designing who your product will resonate with first
  • How to develop marketing content (we call them ebombs)
  • How to use audience jargon to connect with your audinece
  • How to figure out what your audience already knows (and use that to your advantage)

...and a lot more

This recording originally appeared on:

All Stacking The Bricks Episodes