Stacking the Bricks Podcast EP8 - From pain to product Masterclass with Amanda Thomas
57 min

In this episode…

Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass.

In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first product.

We talk about:

  • Choosing and narrowing an audience (including some critically counterintuitive lessons)
  • How to spot evidence of a market (where's the proof that lots of people have the same itch you're trying to scratch)
  • Designing who your product will resonate with first
  • How to develop marketing content (we call them ebombs)
  • How to use audience jargon to connect with your audinece
  • How to figure out what your audience already knows (and use that to your advantage)

...and a lot more

This recording originally appeared on:

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