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- "Developers don't pay for things"
- "The F-word behind my $6 million in revenue"
- Be Your Own Angel - How to Make Money Happen
- Competiton? SEO? Saturation?! How to Survive + Thrive
- Finding a Job vs Building a Job
- How do you create a product people want to buy?
- How do you design products people love?
- How to sell when they're NOT buying
- The Ebomb Recipe That Works (free lesson)
- The Heavy Metal Launch Curve
- Two high-impact changes to our flagship, 30x500
- VIDEO - Failure vs Creating a product people want to buy
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How do you make your first sale?
Follow our FREE roadmap from $0 to $10k and start your product business one small, achievable win at a time.
When you subscribe, you’ll also get biz advice, design rants, and stories from the trenches once a week (or so). We respect your email privacy.
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1213 of our Bootstrapping Students to Watch in 2015 - 2014 Year In Review - The year that sucked, or did it?
- 2015 Year in Review - Seven Figures, World Domination, Chaos, Time for a Mojito
- 21 Lessons Learned from 16 Years of Hustling
- 24-Hour Product Challenge
- 24-hour book, 1 week later — sales, time, next steps
- 3 Parts, 1 Simple Plan for Building an Empire
- 3 Years of Bootstrapping - Half a Million Dollars A Year Later - and 30x500, Redux
- 3 critical, non-obvious ingredients for ANY launch
- 30x500 is Dead, Long Live 30x500
- 37signals Isn’t Mythical, You’re Not Paying Attention
- 4 Economic Facts That Say “Bootstrap Now”
- 4 Products ANYONE Can Make
- 4 Years Into Our SaaS—Why Bootstrapping Was the Only Logical Choice
- 5 Big Nasty Fears Keeping You on the Hamster Wheel
- 5 Things I Wish Somebody Told Me Before I Founded My SaaS
- 5 Years of SaaS Growth - Every Month, Exact Numbers
- 7 Hardass Rules for Business and Life
- 7-part guide to kicking ass at the product biz
- 9 Perfect Products for Devs
- 9 Ways to Make Your SaaS Customers Hate You, Ranked
- 9 Years Ago, 37signals Had No Products…
- A Customer Is Your MVP - A (Video) Talk on Making Products that Sell
- A Simple Rule for Pricing Newbs Who Got The Fear
- A Third of Your Life...
- Accountability does not work the way you think it does
- Anatomy of a Launch
- Are you thinking, or only farting?
- Be Your Own Angel - a revenue model for slow startups
- Beware entreporn
- Biz Book Friday - The Hazards of Cake and Icing Pricing
- Building Habits – Respect Your Cues, & Listen to Your Organs When They Talk
- Burnout.
- Chasing cats, dumb risk and smart strategy
- Chronic Illness - The best reason to bootstrap?
- Confessions of a (Reformed) Whiner
- Creative work while traveling — your survival guide
- Curing the Lie of the Big Win (and the Big Fail)
- Dead-heading
- Declaring Your Independence… a History
- Destroy Introwank (Copywriting for Conversions)
- Developers, Designers - Make an Infoproduct
- Do You Deserve the Money You Earn?
- Does everyone have their price? Do I?
- Don't Bite the Shit Sandwich
- Don't Fave This Post - How you can REALLY launch a product business this year
- Don't Follow Your Passion
- Don't Write 1,000 Words a Day
- Done should be spelled F-A-I-L
- Eliminate your #1 cause of struggle
- Finish your drafts! Three rules to make writing for your audience easier
- Follow the Money
- From Pain into a Product, a Real Live Coaching Session
- From Zero to $3k MRR in 10 days — the story of launching RubySteps
- From “Oh, I shouldn't charge money for this…” to a $20k Launch
- Fuck "Innovation" 2 - Time is a Line, You Guys!
- Fuck Glory – Startups are One Long Con
- Fuck Innovation, Everything We Have Now is Shit
- Fuck features you “have to have”
- Goals for 2014 - $700k, conf, book contract, 100 more students profiting
- Habits - Part 1 & 2
- Happy Burnout
- Help! My SaaS isn't growing!
- Help! My SaaS isn't growing! +60% revenue, 1 year later…
- Henry Ford on Selling Sex & (Not) Listening to Customers
- Henry Ford on Startup Ambition - Are you in the 5%?
- Henry Ford, the Bootstrapper
- Hey Designers—8 Perfect Products You Can Make
- How I increased conversion 2.4x with better copywriting
- How Your “Fuck This!” Moment Changes Everything
- How do you market a product that’s for everyone?
- How do you persuade someone to pay for "free" information?
- How do you sell a $5,000 SINK?
- How do you stay motivated when you're not making any money?
- How to (REALLY) Travel the World, Run Your Biz & Not Go Broke or Crazy
- How to Make Financial Decisions, a Play in 1 Act
- How to Negotiate a 4-day Work Week - Chris' Story
- How to Sell Your Digital Goods
- How to build a product biz while consulting
- How to create a USEFUL feedback loop after launch
- How to deal with haters.
- How to design the most efficient software your users have ever seen
- How your “Fuck This!” moment changes everything
- I Can't Remember to Brush My Teeth… But I Can Run a Business
- I Half-Expect a Kitten with a Top Hat... - Why I Do What I Do
- I had a product. But having a product wasn't enough to be a success.
- I just need someone to hold me accountable.
- I used to suck at shipping.
- I wrote an ebook in 24 hours. Now what?
- I'm about to JFS a price increase
- I've Made $216,688 From Products This Year
- Insider peeks - Watch us build the next 30x500
- Invest now, or pay later
- Is bad copy killing your product?
- Is it Hard? Or Do You Just Don' Wanna?
- Learn All About Launches In My Online Roundtable
- Lessons Learned from 5 Years of SaaS… and $1 Million in Revenue
- Let's Draw Back the Curtain
- Let's cofound a baby! and other phrases you should never speak
- Letter to My Struggling Baby Business - Feb, 2009
- Lies and deception in the Make Money Online industry
- Making huge projects work - Design
- Making huge projects work - Implementation
- Memento Mori.
- Mojito Island & Entreporn, Revisited
- My Smart, Generous, Very Attractive Students Teach You Stuff
- My customers don't know they have a problem…
- My secret startup past
- Nathan Barry's $5k App Challenge - My Seasoned Bootstrappy Advice
- Nobody will pay $10,000 for an Apple Watch! & other reasons you can’t sell shit
- On resolutions that don't suck
- Oxygen Mask Entrepreneurship
- Parenting Yourself - You Suck At It?
- Picture perfect.
- Pricing Your Product - The D&D Test
- Raising the Price - Not a Single Customer Lost
- Running the Numbers - Your First Infoproduct
- Second-Hand Tales from the Startup Trenches - The Bitter Truth
- Should I support PDF, epub, AND mobi?
- Should You Ignore Customer Feedback?
- Shut Up and Take My Money! - Or, How to Pitch So People Will Listen
- So, you've got some Safari and ebombs. Now what?
- Startup Escape Plan - How to free up time, energy & money to build your future
- Startup Winter is Coming
- Startups & Risk - Petting Puppies with Peter Drucker
- Startups Do Not — Repeat, DO NOT — Prepare You to Create Products
- Startups are a Boy Band (Biz Book Friday!)
- Success - The Boring Way! The Only Way
- The #1 mistake that'll kill your product before you even start, AND how to avoid it entirely
- The #1 reason user feedback can ruin your app
- The 24-Hour Book Challenge — A Six Month Update
- The 3-part 30x500 Taste Test
- The 4 Mistakes I Made Setting My Annual Goals
- The Anatomy of Launching a Successful Product Bundle in just 7 Days
- The Best Career for a Maker Is...
- The Creative Atom
- The Fear of Beginning Again
- The Fine Art of "Flintstoning"
- The Forehead Slap Test for Sexy Sales
- The Good Enough Launch
- The Harsh Truth about "Fear"
- The Problem with the Startup Craze… by Steve Jobs
- The Ship by September Challenge
- The Truth About What's Holding You Back
- The Truth about Success - Brick by Brick
- The problem with "accountability" in a nutshell.
- The responsibility to give back - 2013 Charity Breakdown
- The responsibility to give back - Our charitable giving in 2014
- The right motivation
- The sounds of self-sabotage
- Time to Let Go of Startup Fairy Tales
- Uncertainty
- Using Stripe to divvy up your revenue with your partners
- VIDEO - Sales Safari in Action
- VINTAGE - Sales Safari in Action
- Vaccinate Yourself Against Crappy Customer Feedback
- Validation is backwards
- What I learned making a living on eBay
- What a Japanese organizing expert can teach you about your startup
- What does '30x500' even mean?
- What if your product launch fails? This interview will give you $10k reasons to do it anyway.
- What you can learn from the $120m Juicero Disaster
- When Customers Bitch About Your Price (Biz Book Friday)
- When Selling Turns You Evil
- When You Should Ignore Your Customers
- When Your Job Is Killing You Slowly
- When should you start a SaaS?
- When you don't FEEL ready
- Why Blacksmiths are Better at Startups than You
- Why Bootstrapping Is Better than an Accelerator Program
- Why Don’t People Buy: Too Much Choice
- Why I Love Running My Bacon Biz
- Why I Pass Up Thousands of $$$ - & Turn Away Prospective Students
- Why We Shut Down Charm on the Eve of Public Launch, at $48k/Year and Growing
- Why You Have to Develop an Investment Mindset
- Why You Should Do A Tiny Product First
- Why a late lunch = a smart investment
- Why is “work” so freakin complicated?
- Why not the best?
- Why women entrepreneurs fail.
- Will Internet Fame Help You Sell Shit?
- Will Low Prices Help You Sell More?
- You Are So Damn Lucky - Stop Blaming Your Family, Your Friends, & Your Society & Get Off Your Ass
- You Need to Get Better At This NOW
- Your Execution Can Suck If You Get This Right
- “Launch Day” is a toxic idea
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Never forget! Print my 5 rules of Great Work and hang it on your wall.
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Orrrrrr grab the PDF from our Product Vault 🔐
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Ready to put my framework into action on your own site?
My latest workshop, Landing Pages That Sell, takes you on a dive deep into my four-part copywriting formula and landing page design rules.
Plus, you'll learn how to critique your OWN work by watching our world-famous landing page teardowns of real world examples (all from the emotional safety of your PJ's.)
Grab your copy of the replay today - plus a BUNCH of bonus cheat sheets and checklists - for just $99.
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Level up your skills as fast as you can
Grab this handy cheat sheet so you can use my 7 steps to master new skills quickly!
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Scope, chunk, motivate, execute, and finally launch your project!
Join our challenge to get 6 weeks of rules and tricks from our personal playbook, along with personal stories and case studies to help you get that thing you've been wanting to finish, shipped.
When you subscribe, you’ll also get biz advice, design rants, and stories from the trenches once a week (or so). We respect your email privacy.
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- But I’m not an expert.
- How I went from a hopeless procrastinator to starting a 7-figure business
- When you don't know where to start, start at the edges
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- 11 timeless lessons Mário learned selling his first product
- 14 bootstrappers talk COVID-19: Loss? Growth? Change?
- 2023 Tech Stack for Bootstrappers
- 4 things nobody tells you about preselling your product
- 5 rules for marketing content that converts
- 9 rapid-fire notes about the "Fear of Success"
- Alex dishes dirt on our imperfect business relationship
- Amy Hoy's Totally and Completely Biased Review of The Tiny MBA
- BAD Billboards ➔ GREAT Headlines
- Design Problem - The Invisible Cofounder
- Don't STRESS launch, soft launch!
- Don't take this advice.
- Get your business out of a rut...using time travel
- Give your past emails new life with Content Mixtapes! aka Success with ConvertKit, Part II
- How I raised prices... by customer request
- How To: Very high quality transcripts and captions for under $1.50/minute.
- How often do you launch?
- How the Blog Broke the Web
- How to Pick a Business Idea That Won’t Make You Miserable
- How to Succeed with ConvertKit (Part I)
- How to Survive in Extraordinary Times
- How to overcome the fear of putting yourself out there
- How to ship when things are shit
- How to survive panic in business & life
- Improving ConvertKit UX with CKPro User Styles
- Is your content too long? Not long enough?
- Make your customers beg you to charge more
- Marooned At Work
- Massive Unsubscribes - Diagnosing and Solving
- My magic response to "Hey, can I pick your brain?"
- New Book Pre-order Sale: The Tiny MBA
- One weird trick to raising your monthly price without a customer revolt
- Outlast the Recession with Amy's Financial Survival Guide
- Overcome your fear of failure & draw the damn snowman ☃️
- Podcast: How to be resourceful in uncertain times
- Raise your SaaS pricing with my proven email templates!
- Realtalk: list size, conversion rates, and ACTUAL subscribers
- Recession Realtalk with Courtland Allen and Amy Hoy.
- The 13 Business Failure Modes
- The First Rule to Build Trust with Your Audience - Don't Lie
- The Karate Kid - A Parable for Your Startup
- The Pizza Crust Problem, or...the Wrong Way to Find a SaaS Idea
- The real secret to building your audience
- To survive a down market, be an 💰investment, not an expense
- Unicorn Free is dead! Long live Stacking the Bricks!
- Value vs Valuation, A Lesson From My Childhood
- Vote
- Wanna recession-proof your biz? "Get closer to the money"
- What we believe, and what we’re doing about it
- Why an Unknowable Future is So Hard
- Why we removed The Tiny MBA from Amazon's Kindle store.
- You Probably Shouldn't Launch on Product Hunt
- twas the night before Launchmas...
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Learn how to make your audience say "that's for me!"
Avoid the pitfall of Niche-Seeking with my free 39 page lesson
When you subscribe, you’ll also get biz advice, design rants, and stories from the trenches once a week (or so). We respect your email privacy.