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3 big ways a brutal job market paves the way for people like you
2025 Tech Stack for Bootstrappers
Don't take this advice.
4 things nobody tells you about preselling your product
How to Succeed with ConvertKit (Part I)
Give your past emails new life with Content Mixtapes! aka Success with ConvertKit, Part II
9 rapid-fire notes about the "Fear of Success"
How To: Very high quality transcripts and captions for under $1.50/minute.
11 timeless lessons Mário learned selling his first product
Two high-impact changes to our flagship, 30x500
How to overcome the fear of putting yourself out there
Why an Unknowable Future is So Hard
Is your content too long? Not long enough?
Marooned At Work
Amy Hoy's Totally and Completely Biased Review of The Tiny MBA
Get your business out of a rut...using time travel
Vote
Why we removed The Tiny MBA from Amazon's Kindle store.
New Book Pre-order Sale: The Tiny MBA
Realtalk: list size, conversion rates, and ACTUAL subscribers
What we believe, and what we’re doing about it
14 bootstrappers talk COVID-19: Loss? Growth? Change?
Podcast: How to be resourceful in uncertain times
Recession Realtalk with Courtland Allen and Amy Hoy.
Outlast the Recession with Amy's Financial Survival Guide
How to Survive in Extraordinary Times
Wanna recession-proof your biz? "Get closer to the money"
To survive a down market, be an 💰investment, not an expense
How often do you launch?
Overcome your fear of failure & draw the damn snowman ☃️
5 rules for marketing content that converts
The real secret to building your audience
The Pizza Crust Problem, or...the Wrong Way to Find a SaaS Idea
You Probably Shouldn't Launch on Product Hunt
New Video Series! Mojca Mars is Changing Gears from services to products
Alex dishes dirt on our imperfect business relationship
Improving ConvertKit UX with CKPro User Styles
How to survive panic in business & life
Value vs Valuation, A Lesson From My Childhood
The 13 Business Failure Modes
Don't Fave This Post - How you can REALLY launch a product business this year
How I went from a hopeless procrastinator to starting a 7-figure business
twas the night before Launchmas...
6 Critical Mistakes You're Making with Your Landing Page
How to ship when things are shit
The First Rule to Build Trust with Your Audience - Don't Lie
How to Pick a Business Idea That Won’t Make You Miserable
Shut Up and Take My Money! - Or, How to Pitch So People Will Listen
My magic response to "Hey, can I pick your brain?"
How to kick ass at a new skill you’re not wildly passionate about
Why Don’t People Buy: Too Much Choice
9 Ways to Make Your SaaS Customers Hate You, Ranked
Accountability does not work the way you think it does
Finding a Job vs Building a Job
The Anatomy of Launching a Successful Product Bundle in just 7 Days
Eliminate your #1 cause of struggle
Don't STRESS launch, soft launch!
Does your content suck?
BAD Billboards ➔ GREAT Headlines
Beware entreporn
The Heavy Metal Launch Curve
"The F-word behind my $6 million in revenue"
"Developers don't pay for things"
Competiton? SEO? Saturation?! How to Survive + Thrive
How to sell when they're NOT buying
How the Blog Broke the Web
CODE RED for US Entrepreneurs: Senate Healthcare Bill Will Destroy Us
The Creative Atom
Raise your SaaS pricing with my proven email templates!
The #1 mistake that'll kill your product before you even start, AND how to avoid it entirely
Massive Unsubscribes - Diagnosing and Solving
Design Problem - The Invisible Cofounder
How to find your audience's online watering holes
When you don't know where to start, start at the edges
Unicorn Free is dead! Long live Stacking the Bricks!
What you can learn from the $120m Juicero Disaster
How do you sell a $5,000 SINK?
The Fear of Beginning Again
When you don't FEEL ready
Why a late lunch = a smart investment
Your Execution Can Suck If You Get This Right
4 Products ANYONE Can Make
Hey Designers—8 Perfect Products You Can Make
9 Perfect Products for Devs
The Best Career for a Maker Is...
A Third of Your Life...
Dead-heading
Why not the best?
When should you start a SaaS?
But I’m not an expert.
The Fine Art of "Flintstoning"
Five rules for doing Great Work
Uncertainty
Declaring Your Independence… a History
5 Things I Wish Somebody Told Me Before I Founded My SaaS
The Good Enough Launch
How do you design products people love?
The right motivation
Invest now, or pay later
On resolutions that don't suck
Time to Let Go of Startup Fairy Tales
2015 Year in Review - Seven Figures, World Domination, Chaos, Time for a Mojito
Why is “work” so freakin complicated?
Are you thinking, or only farting?
Make your customers beg you to charge more
How I raised prices... by customer request
Picture perfect.
One weird trick to raising your monthly price without a customer revolt
Confessions of a (Reformed) Whiner
The 3-part 30x500 Taste Test
The Ebomb Recipe That Works (free lesson)
How your “Fuck This!” moment changes everything
Why women entrepreneurs fail.
Making huge projects work - Implementation
How to deal with haters.
Making huge projects work - Design
Anatomy of a Launch
The Ship by September Challenge
The sounds of self-sabotage
The 24-Hour Book Challenge — A Six Month Update
Lies and deception in the Make Money Online industry
Burnout.
Be Your Own Angel - a revenue model for slow startups
What does '30x500' even mean?
What I learned making a living on eBay
Nobody will pay $10,000 for an Apple Watch! & other reasons you can’t sell shit
From “Oh, I shouldn't charge money for this…” to a $20k Launch
So, you've got some Safari and ebombs. Now what?
I just need someone to hold me accountable.
VIDEO - Failure vs Creating a product people want to buy
I had a product. But having a product wasn't enough to be a success.
From Pain into a Product, a Real Live Coaching Session
What a Japanese organizing expert can teach you about your startup
Insider peeks - Watch us build the next 30x500
I used to suck at shipping.
Should I support PDF, epub, AND mobi?
2014 Year In Review - The year that sucked, or did it?
Chasing cats, dumb risk and smart strategy
12 13 of our Bootstrapping Students to Watch in 2015
The 4 Mistakes I Made Setting My Annual Goals
The responsibility to give back - Our charitable giving in 2014
How to create a USEFUL feedback loop after launch
I'm about to JFS a price increase
24-hour book, 1 week later — sales, time, next steps
I wrote an ebook in 24 hours. Now what?
24-Hour Product Challenge
Don't Write 1,000 Words a Day
What if your product launch fails? This interview will give you $10k reasons to do it anyway.
How to design the most efficient software your users have ever seen
My secret startup past
How Your “Fuck This!” Moment Changes Everything
Finish your drafts! Three rules to make writing for your audience easier
Startup Winter is Coming
From Zero to $3k MRR in 10 days — the story of launching RubySteps
How to Negotiate a 4-day Work Week - Chris' Story
The #1 reason user feedback can ruin your app
Is bad copy killing your product?
Help! My SaaS isn't growing! +60% revenue, 1 year later…
Startup Escape Plan - How to free up time, energy & money to build your future
Oxygen Mask Entrepreneurship
Mojito Island & Entreporn, Revisited
Fuck "Innovation" 2 - Time is a Line, You Guys!
Fuck Innovation, Everything We Have Now is Shit
Should You Ignore Customer Feedback?
Validation is backwards
4 Economic Facts That Say “Bootstrap Now”
Why You Have to Develop an Investment Mindset
How do you market a product that’s for everyone?
Learn All About Launches In My Online Roundtable
Goals for 2014 - $700k, conf, book contract, 100 more students profiting
Done should be spelled F-A-I-L
The problem with "accountability" in a nutshell.
7-part guide to kicking ass at the product biz
My customers don't know they have a problem…
Creative work while traveling — your survival guide
Destroy Introwank (Copywriting for Conversions)
Memento Mori.
VINTAGE - Sales Safari in Action
Habits - Part 1 & 2
5 Years of SaaS Growth - Every Month, Exact Numbers
The responsibility to give back - 2013 Charity Breakdown
Fuck features you “have to have”
Does everyone have their price? Do I?
Lessons Learned from 5 Years of SaaS… and $1 Million in Revenue
Using Stripe to divvy up your revenue with your partners
Startups Do Not — Repeat, DO NOT — Prepare You to Create Products
37signals Isn’t Mythical, You’re Not Paying Attention
The Karate Kid - A Parable for Your Startup
How do you persuade someone to pay for "free" information?
How do you stay motivated when you're not making any money?
Chronic Illness - The best reason to bootstrap?
How to build a product biz while consulting
How I increased conversion 2.4x with better copywriting
Help! My SaaS isn't growing!
The Harsh Truth about "Fear"
VIDEO - Sales Safari in Action
How do you create a product people want to buy?
Why You Should Do A Tiny Product First
The Truth About What's Holding You Back
30x500 is Dead, Long Live 30x500
3 critical, non-obvious ingredients for ANY launch
“Launch Day” is a toxic idea
How to (REALLY) Travel the World, Run Your Biz & Not Go Broke or Crazy
Curing the Lie of the Big Win (and the Big Fail)
A Customer Is Your MVP - A (Video) Talk on Making Products that Sell
Why We Shut Down Charm on the Eve of Public Launch, at $48k/Year and Growing
Nathan Barry's $5k App Challenge - My Seasoned Bootstrappy Advice
4 Years Into Our SaaS—Why Bootstrapping Was the Only Logical Choice
Why Bootstrapping Is Better than an Accelerator Program
9 Years Ago, 37signals Had No Products…
Be Your Own Angel - How to Make Money Happen
Parenting Yourself - You Suck At It?
Why Blacksmiths are Better at Startups than You
Henry Ford on Startup Ambition - Are you in the 5%?
Do You Deserve the Money You Earn?
Henry Ford on Selling Sex & (Not) Listening to Customers
You Need to Get Better At This NOW
Why I Love Running My Bacon Biz
Henry Ford, the Bootstrapper
Second-Hand Tales from the Startup Trenches - The Bitter Truth
Vaccinate Yourself Against Crappy Customer Feedback
My Smart, Generous, Very Attractive Students Teach You Stuff
3 Years of Bootstrapping - Half a Million Dollars A Year Later - and 30x500, Redux
Building Habits – Respect Your Cues, & Listen to Your Organs When They Talk
I Can't Remember to Brush My Teeth… But I Can Run a Business
Letter to My Struggling Baby Business - Feb, 2009
Fuck Glory – Startups are One Long Con
Startups & Risk - Petting Puppies with Peter Drucker
Startups are a Boy Band (Biz Book Friday!)
Success - The Boring Way! The Only Way
Will Low Prices Help You Sell More?
You Are So Damn Lucky - Stop Blaming Your Family, Your Friends, & Your Society & Get Off Your Ass
I Half-Expect a Kitten with a Top Hat... - Why I Do What I Do
When Customers Bitch About Your Price (Biz Book Friday)
Why I Pass Up Thousands of $$$ - & Turn Away Prospective Students
The Truth about Success - Brick by Brick
Biz Book Friday - The Hazards of Cake and Icing Pricing
When You Should Ignore Your Customers
Pricing Your Product - The D&D Test
Niches Don't Work - but Worldviews Do
The Forehead Slap Test for Sexy Sales
The Problem with the Startup Craze… by Steve Jobs
Will Internet Fame Help You Sell Shit?
Raising the Price - Not a Single Customer Lost
7 Hardass Rules for Business and Life
5 Big Nasty Fears Keeping You on the Hamster Wheel
When Your Job Is Killing You Slowly
21 Lessons Learned from 16 Years of Hustling
How to Make Financial Decisions, a Play in 1 Act
Let's cofound a baby! and other phrases you should never speak
Let's Draw Back the Curtain
Don't Follow Your Passion
Follow the Money
I've Made $216,688 From Products This Year
Is it Hard? Or Do You Just Don' Wanna?
When Selling Turns You Evil
Running the Numbers - Your First Infoproduct
Developers, Designers - Make an Infoproduct
A Simple Rule for Pricing Newbs Who Got The Fear
How to Sell Your Digital Goods
Happy Burnout
3 Parts, 1 Simple Plan for Building an Empire
Don't Bite the Shit Sandwich