Authors

Alex Hillman

• 12 13 of our Bootstrapping Students to Watch in 2015
• 2014 Year In Review - The year that sucked, or did it?
• 2023 Tech Stack for Bootstrappers
• 4 things nobody tells you about preselling your product
• 7-part guide to kicking ass at the product biz
• 9 rapid-fire notes about the "Fear of Success"
• Don't take this advice.
• Eliminate your #1 cause of struggle
• Finish your drafts! Three rules to make writing for your audience easier
• From Zero to $3k MRR in 10 days — the story of launching RubySteps
• Get your business out of a rut...using time travel
• Give your past emails new life with Content Mixtapes! aka Success with ConvertKit, Part II
• Habits - Part 1 & 2
• How To: Very high quality transcripts and captions for under $1.50/minute.
• How often do you launch?
• How to Succeed with ConvertKit (Part I)
• How to build a product biz while consulting
• How to create a USEFUL feedback loop after launch
• How to find your audience's online watering holes
• How to overcome the fear of putting yourself out there
• How to survive panic in business & life
• I had a product. But having a product wasn't enough to be a success.
• Improving ConvertKit UX with CKPro User Styles
• Is your content too long? Not long enough?
• My magic response to "Hey, can I pick your brain?"
• New Book Pre-order Sale: The Tiny MBA
• New Video Series! Mojca Mars is Changing Gears from services to products
• Overcome your fear of failure & draw the damn snowman ☃️
• Podcast: How to be resourceful in uncertain times
• Realtalk: list size, conversion rates, and ACTUAL subscribers
• Should I support PDF, epub, AND mobi?
• The Anatomy of Launching a Successful Product Bundle in just 7 Days
• The Ebomb Recipe That Works (free lesson)
• The Fear of Beginning Again
• Two high-impact changes to our flagship, 30x500
• Using Stripe to divvy up your revenue with your partners
• Validation is backwards
• Value vs Valuation, A Lesson From My Childhood
• What if your product launch fails? This interview will give you $10k reasons to do it anyway.
• Why an Unknowable Future is So Hard
• Why we removed The Tiny MBA from Amazon's Kindle store.
• You Probably Shouldn't Launch on Product Hunt

Amy Hoy

• "Developers don't pay for things"
• "The F-word behind my $6 million in revenue"
• 14 bootstrappers talk COVID-19: Loss? Growth? Change?
• 2015 Year in Review - Seven Figures, World Domination, Chaos, Time for a Mojito
• 21 Lessons Learned from 16 Years of Hustling
• 24-Hour Product Challenge
• 24-hour book, 1 week later — sales, time, next steps
• 3 Parts, 1 Simple Plan for Building an Empire
• 3 Years of Bootstrapping - Half a Million Dollars A Year Later - and 30x500, Redux
• 3 critical, non-obvious ingredients for ANY launch
• 30x500 is Dead, Long Live 30x500
• 37signals Isn’t Mythical, You’re Not Paying Attention
• 4 Economic Facts That Say “Bootstrap Now”
• 4 Products ANYONE Can Make
• 4 Years Into Our SaaS—Why Bootstrapping Was the Only Logical Choice
• 5 Big Nasty Fears Keeping You on the Hamster Wheel
• 5 Things I Wish Somebody Told Me Before I Founded My SaaS
• 5 Years of SaaS Growth - Every Month, Exact Numbers
• 5 rules for marketing content that converts
• 6 Critical Mistakes You're Making with Your Landing Page
• 7 Hardass Rules for Business and Life
• 9 Perfect Products for Devs
• 9 Ways to Make Your SaaS Customers Hate You, Ranked
• 9 Years Ago, 37signals Had No Products…
• A Customer Is Your MVP - A (Video) Talk on Making Products that Sell
• A Simple Rule for Pricing Newbs Who Got The Fear
• A Third of Your Life...
• Accountability does not work the way you think it does
• Alex dishes dirt on our imperfect business relationship
• Amy Hoy's Totally and Completely Biased Review of The Tiny MBA
• Anatomy of a Launch
• Are you thinking, or only farting?
• BAD Billboards ➔ GREAT Headlines
• Be Your Own Angel - How to Make Money Happen
• Be Your Own Angel - a revenue model for slow startups
• Beware entreporn
• Biz Book Friday - The Hazards of Cake and Icing Pricing
• Building Habits – Respect Your Cues, & Listen to Your Organs When They Talk
• Burnout.
• But I’m not an expert.
• CODE RED for US Entrepreneurs: Senate Healthcare Bill Will Destroy Us
• Chasing cats, dumb risk and smart strategy
• Chronic Illness - The best reason to bootstrap?
• Competiton? SEO? Saturation?! How to Survive + Thrive
• Creative work while traveling — your survival guide
• Curing the Lie of the Big Win (and the Big Fail)
• Dead-heading
• Declaring Your Independence… a History
• Design Problem - The Invisible Cofounder
• Destroy Introwank (Copywriting for Conversions)
• Developers, Designers - Make an Infoproduct
• Do You Deserve the Money You Earn?
• Does everyone have their price? Do I?
• Does your content suck?
• Don't Bite the Shit Sandwich
• Don't Fave This Post - How you can REALLY launch a product business this year
• Don't Follow Your Passion
• Don't STRESS launch, soft launch!
• Don't Write 1,000 Words a Day
• Done should be spelled F-A-I-L
• Finding a Job vs Building a Job
• Five rules for doing Great Work
• Follow the Money
• From Pain into a Product, a Real Live Coaching Session
• From “Oh, I shouldn't charge money for this…” to a $20k Launch
• Fuck "Innovation" 2 - Time is a Line, You Guys!
• Fuck Glory – Startups are One Long Con
• Fuck Innovation, Everything We Have Now is Shit
• Fuck features you “have to have”
• Goals for 2014 - $700k, conf, book contract, 100 more students profiting
• Happy Burnout
• Help! My SaaS isn't growing!
• Help! My SaaS isn't growing! +60% revenue, 1 year later…
• Henry Ford on Selling Sex & (Not) Listening to Customers
• Henry Ford on Startup Ambition - Are you in the 5%?
• Henry Ford, the Bootstrapper
• Hey Designers—8 Perfect Products You Can Make
• How I increased conversion 2.4x with better copywriting
• How I raised prices... by customer request
• How I went from a hopeless procrastinator to starting a 7-figure business
• How Your “Fuck This!” Moment Changes Everything
• How do you create a product people want to buy?
• How do you design products people love?
• How do you market a product that’s for everyone?
• How do you persuade someone to pay for "free" information?
• How do you sell a $5,000 SINK?
• How do you stay motivated when you're not making any money?
• How the Blog Broke the Web
• How to (REALLY) Travel the World, Run Your Biz & Not Go Broke or Crazy
• How to Make Financial Decisions, a Play in 1 Act
• How to Pick a Business Idea That Won’t Make You Miserable
• How to Sell Your Digital Goods
• How to Survive in Extraordinary Times
• How to deal with haters.
• How to design the most efficient software your users have ever seen
• How to kick ass at a new skill you’re not wildly passionate about
• How to sell when they're NOT buying
• How to ship when things are shit
• How your “Fuck This!” moment changes everything
• I Can't Remember to Brush My Teeth… But I Can Run a Business
• I Half-Expect a Kitten with a Top Hat... - Why I Do What I Do
• I just need someone to hold me accountable.
• I used to suck at shipping.
• I wrote an ebook in 24 hours. Now what?
• I'm about to JFS a price increase
• I've Made $216,688 From Products This Year
• Insider peeks - Watch us build the next 30x500
• Invest now, or pay later
• Is bad copy killing your product?
• Is it Hard? Or Do You Just Don' Wanna?
• Learn All About Launches In My Online Roundtable
• Lessons Learned from 5 Years of SaaS… and $1 Million in Revenue
• Let's Draw Back the Curtain
• Let's cofound a baby! and other phrases you should never speak
• Letter to My Struggling Baby Business - Feb, 2009
• Lies and deception in the Make Money Online industry
• Make your customers beg you to charge more
• Making huge projects work - Design
• Making huge projects work - Implementation
• Marooned At Work
• Massive Unsubscribes - Diagnosing and Solving
• Memento Mori.
• Mojito Island & Entreporn, Revisited
• My Smart, Generous, Very Attractive Students Teach You Stuff
• My customers don't know they have a problem…
• My secret startup past
• Nathan Barry's $5k App Challenge - My Seasoned Bootstrappy Advice
• Niches Don't Work - but Worldviews Do
• Nobody will pay $10,000 for an Apple Watch! & other reasons you can’t sell shit
• On resolutions that don't suck
• One weird trick to raising your monthly price without a customer revolt
• Outlast the Recession with Amy's Financial Survival Guide
• Oxygen Mask Entrepreneurship
• Parenting Yourself - You Suck At It?
• Picture perfect.
• Pricing Your Product - The D&D Test
• Raise your SaaS pricing with my proven email templates!
• Raising the Price - Not a Single Customer Lost
• Recession Realtalk with Courtland Allen and Amy Hoy.
• Running the Numbers - Your First Infoproduct
• Second-Hand Tales from the Startup Trenches - The Bitter Truth
• Should You Ignore Customer Feedback?
• Shut Up and Take My Money! - Or, How to Pitch So People Will Listen
• So, you've got some Safari and ebombs. Now what?
• Startup Escape Plan - How to free up time, energy & money to build your future
• Startup Winter is Coming
• Startups & Risk - Petting Puppies with Peter Drucker
• Startups Do Not — Repeat, DO NOT — Prepare You to Create Products
• Startups are a Boy Band (Biz Book Friday!)
• Success - The Boring Way! The Only Way
• The #1 mistake that'll kill your product before you even start, AND how to avoid it entirely
• The #1 reason user feedback can ruin your app
• The 13 Business Failure Modes
• The 24-Hour Book Challenge — A Six Month Update
• The 3-part 30x500 Taste Test
• The 4 Mistakes I Made Setting My Annual Goals
• The Best Career for a Maker Is...
• The Creative Atom
• The Fine Art of "Flintstoning"
• The First Rule to Build Trust with Your Audience - Don't Lie
• The Forehead Slap Test for Sexy Sales
• The Good Enough Launch
• The Harsh Truth about "Fear"
• The Heavy Metal Launch Curve
• The Karate Kid - A Parable for Your Startup
• The Pizza Crust Problem, or...the Wrong Way to Find a SaaS Idea
• The Problem with the Startup Craze… by Steve Jobs
• The Ship by September Challenge
• The Truth About What's Holding You Back
• The Truth about Success - Brick by Brick
• The problem with "accountability" in a nutshell.
• The responsibility to give back - 2013 Charity Breakdown
• The responsibility to give back - Our charitable giving in 2014
• The right motivation
• The sounds of self-sabotage
• Time to Let Go of Startup Fairy Tales
• To survive a down market, be an 💰investment, not an expense
• Uncertainty
• Unicorn Free is dead! Long live Stacking the Bricks!
• VIDEO - Failure vs Creating a product people want to buy
• VIDEO - Sales Safari in Action
• VINTAGE - Sales Safari in Action
• Vaccinate Yourself Against Crappy Customer Feedback
• Vote
• Wanna recession-proof your biz? "Get closer to the money"
• What I learned making a living on eBay
• What a Japanese organizing expert can teach you about your startup
• What does '30x500' even mean?
• What we believe, and what we’re doing about it
• What you can learn from the $120m Juicero Disaster
• When Customers Bitch About Your Price (Biz Book Friday)
• When Selling Turns You Evil
• When You Should Ignore Your Customers
• When Your Job Is Killing You Slowly
• When should you start a SaaS?
• When you don't FEEL ready
• When you don't know where to start, start at the edges
• Why Blacksmiths are Better at Startups than You
• Why Bootstrapping Is Better than an Accelerator Program
• Why Don’t People Buy: Too Much Choice
• Why I Love Running My Bacon Biz
• Why I Pass Up Thousands of $$$ - & Turn Away Prospective Students
• Why We Shut Down Charm on the Eve of Public Launch, at $48k/Year and Growing
• Why You Have to Develop an Investment Mindset
• Why You Should Do A Tiny Product First
• Why a late lunch = a smart investment
• Why is “work” so freakin complicated?
• Why not the best?
• Why women entrepreneurs fail.
• Will Internet Fame Help You Sell Shit?
• Will Low Prices Help You Sell More?
• You Are So Damn Lucky - Stop Blaming Your Family, Your Friends, & Your Society & Get Off Your Ass
• You Need to Get Better At This NOW
• Your Execution Can Suck If You Get This Right
• twas the night before Launchmas...
• “Launch Day” is a toxic idea

Austin Church

Chris Hartjes

• How to Negotiate a 4-day Work Week - Chris' Story

Hosted by Alex Hillman

Mojca Žove

• The real secret to building your audience

Mário Nzualo

• 11 timeless lessons Mário learned selling his first product

Ryan Castillo

• Confessions of a (Reformed) Whiner